各位2015级广告学及学院其他专业同学：
为提升专业知识、开阔国际视野，学院将于5、6月，分四次安排《创意思维》国际教授课程，请广告学专业同学们按时参加，也欢迎其他专业同学参与，并积极进行课堂互动。
具体安排如下：
Design Thinking - Course Schedule《创意思维》课程大纲
l 主讲人：Anthony De Ritis
l 主讲人简介：
Professor and Chair of the Music Department at Northeastern University, Boston, in the College of Arts, Media and Design, and is jointly appointed as Professor of Entrepreneurship and Innovation in the D’Amore-McKim School of Business.
l 课程简介：
In this course students will be introduced to the “design thinking” innovation methodology, in order being to think creatively towards designing and developing new media products and/or services.
The creative industries need managers who can manage creativity. The course is activity-based so you will go through the steps of generating ideas and turning them into prototypes for the media and entertainment industry. You will finish this two week-long workshop by presenting your ideas in two forms, a “process book” that captures the narrative of your journey, and a final class presentation.
l 课程安排：
First Class
- May 24 Tuesday 1：30p.m.- 5:00p.m.
- (教室待通知)
* review syllabus and course objectives.
* field exercise and class presentations.
* lecture on design thinking, inspiration, narrative and group processes.
* lecture on pain points, problem statements, constraints
* group assignment #1 — group-based assignment on inspiration and pain points
Second Class
- May 25 Wednesday 1：30p.m.-5:00p.m.
- (教室待通知)
* class presentations and review of assignment #1
* lecture on ideation - divergence and convergence, observation, research methodology, extreme users, empathy, analogous businesses, customer active participation
* lecture on rapid prototyping
* group assignment #2 - developing prototype 1 and iteration
Third Class
- May 31 Tuesday 1：30p.m.-5:00p.m.
- (教室待通知)
* class presentations and review of assignment #2
* rapid prototype feedback and reflection
* group work on prototype 2
* group assignment #3 - developing prototype 2 and customer feedback
Fourth Class
- June 1 Wednesday 1：30p.m.-5:00p.m.
- (教室待通知)
* class presentations and review of assignment #3
* group work on process book and final presentations
Anthony De Ritis
教授CV
Anthony Paul De Ritis is Professor and Chair of the Music Department at Northeastern University, Boston, in the College of Arts, Media and Design, and is jointly appointed as Professor of Entrepreneurship and Innovation in the D’Amore-McKim School of Business.
De Ritis has been described as a “genuinely American composer” by Gramophone, and has received performances around the world, including at the Weill Recital Hall at Carnegie Hall, Avery Fisher Hall at Lincoln Center, Harvard’s Sanders Theatre, Yale’s Woolsey Hall, Taipei’s Zhong Shan Hall, Beijing’s Yugong Yishan, Seoul’s KT Art Hall, and UNESCO headquarters in Paris.
In Fall 2011, De Ritis was a U.S. State Department Fulbright Senior Research Scholar at the Central Conservatory of Music in Beijing, an institution that will publish De Ritis’ original music compositions for Chinese instruments in late 2015. De Ritis is also featured on Fulbright’s informational video on innovation.
In the D’Amore-McKim School of Business, De Ritis teaches Design Thinking for Market Driven Innovation, and Managing Creativity for Entrepreneurs to students in the M.B.A. program. In response to the U.S. General Management Admission Council’s (GMAC) statement that “Globally, leaders are calling on their people for more creativity and more innovation, and are calling upon the arts for inspiration”, De Ritis designed a course titled Arts-Based Learning for Managers. Together with his Northeastern University colleague, Dr. John Friar, De Ritis led one of the first workshops on Design Thinking at Tsinghua University’s X-Lab, and has recently been appointed as a Resident Expert with Tsinghua’s United Design Center.
Professor De Ritis earned his Ph.D. in Music Composition with an emphasis in computer applications form the University of California Berkeley, and his M.B.A. in High Tech from Northeastern University. Prior to his current role at Northeastern, he was Head of the Multimedia Studies program, a member of the Board of Advisors for School of Technological Entrepreneurship, and led the development of the Digital Media masters for the College of Professional Studies.
From 2002-2011, De Ritis led the concept and development of the “Online Conservatory” collaboration between the Boston Symphony Orchestra and Northeastern University, which was cited as a “Best Practice” in “web-based marketing” by Forrester Research (2006), a leading U.S.-based market research firm.
编辑/策划：王子昂
主编：杜佳
